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Colors usually have an immediate impact on people just from the first look. For most people, a product’s color greatly influences their buying decision. Similarly, colors are essential in brand recognition worldwide and can be used to represent your business and industry.
Different brands use different colors to showcase and represent their image. For instance, Coca-Cola is known for its red color, Nike uses white, Adidas uses black, and Walmart uses blue. All these colors carry particular information that the brand seeks to pass to its customers. …

Knowing how to effectively communicate with your customers goes a long way in ensuring the success of your online business. Different advertising techniques can be used to reach today’s customers including social media and SEO. Therefore, it is important to know how to modify your marketing strategies to fit today’s market and maximize profits.
Below are some of the techniques that business owners can use to achieve …

Wi-Fi marketing, which works with guest Wi-Fi, is one of the effective advertising methods that small businesses can use. This process involves offering free internet connections in some retail locations and other places where business is conducted. 
Hence, anyone with a mobile device that is equipped with Wi-Fi technology to easily access the products available. Customers can also access it with a …